Jollibee: Tony Tan C.



“Don’t be scared to make mistakes”, that’s according to Jollibee founder Tony Tan Caktiong.

But what is the secret behind the success of the the 2004 World Entrepreneur awardee? According to the man behind the bee, it’s his eternal optimism.

“In one of our early planning sessions, my vision was to create the largest food company in the world. That was when we had 5 stores. Some people thought I was overly optimistic,” Caktiong said in his speech at the APEC SME Summit on January 20.

Jollibee Food Corp. is a rare example of a homegrown chain that has managed to maintain its leadership position against the onslaught of multinational giants -- especially Macdonalds -- in a country that loves American franchises. "The mindset was, 'How could a small Filipino company with only 5 stores take on a big multinational company in a business they practically invented?"

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